Definition of the logo
Logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic(symbols/icons) or are composed of the name of the organization
From [http://justcreativedesign.com/2008/01/08/how-to-design-a-logo/]
Effective logo?
1. A logo must be simple
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unexpected or unique without being overdrawn.
2. A logo must be memorable
Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
3. A logo must be timeless
An effective logo should be timeless – that is, it will stand the test of time. Will the logo still be effective in 10, 20, 50 years?
4. A logo must be versatile
An effective logo should be able to work across a variety of mediums and applications. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo must work in just one colour too.
5. A logo must be appropriate
How you position the logo should be appropriate for its intended purpose. For example, if you are designing a a logo for children’s toys store, it would be appropriate to use a childish font & color scheme. This would not be so appropriate for a law firm.
For further reading on the rules and principles of great logo design I highly recommend to read the logo design tips from Logo Factory before continuing and also the article Why logo design does not cost $5.00. You may also wish to read How NOT To Design A Logo.
Compare the three logos and their effectiveness in section #3- Successes and Mistakes
-First logo is good which is simple. However, the second logo's shape is not that much look comfortable and it is not simple. For the third logo, it is hard to read the word and not simple.
Monday, February 22, 2010
Thursday, February 18, 2010
Create your own logo
1. YJ logo
--->>>my favorite!!!
(I love sports!)
2.YJ logo
3. J logo
4. YJ logo
5. YJ logo
Wednesday, February 10, 2010
Monday, February 8, 2010
Friday, February 5, 2010
Definition-FontFind
Font
In typography, a font (also fount) is traditionally defined as a complete character set of a single size and style of a particular typeface. ex) 9-point Bulmer italic
Typography
Typography is the art and technique of arranging type, type design, and modifying type glyphs.
Typeface
In typography, a typeface is a set of one or more fonts, in one or more sizes, desinged with stylistic unity, each comprising a coordinated set of glyphs.
Serif
In typography, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols.
Sans Serif
In typography, a sans-serif or sans serif typeface is one that does not have the small features called "serifs" at the end of strokes. The term comes from the Latin word "sine", via the French word sans, meaning "without".
Script
Script typefaces are based upon the varied ans often fluid stroke created by handwriting. They are organized into highly regular formal types similar to cursive writing and looser, more casual scripts.
Ornamental/Decorative typefaces
Ornamental (also known as novelty or sometimes display) typefaces are used exclusively for decorative puposes, and are not suitable for body text. They have the most distinctive designs of all fonts, and may even incorporate pictures of objects, animals, etc. into the character designs.
In typography, a font (also fount) is traditionally defined as a complete character set of a single size and style of a particular typeface. ex) 9-point Bulmer italic
Typography
Typography is the art and technique of arranging type, type design, and modifying type glyphs.
Typeface
In typography, a typeface is a set of one or more fonts, in one or more sizes, desinged with stylistic unity, each comprising a coordinated set of glyphs.
Serif
In typography, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols.
Sans Serif
In typography, a sans-serif or sans serif typeface is one that does not have the small features called "serifs" at the end of strokes. The term comes from the Latin word "sine", via the French word sans, meaning "without".
Script
Script typefaces are based upon the varied ans often fluid stroke created by handwriting. They are organized into highly regular formal types similar to cursive writing and looser, more casual scripts.
Ornamental/Decorative typefaces
Ornamental (also known as novelty or sometimes display) typefaces are used exclusively for decorative puposes, and are not suitable for body text. They have the most distinctive designs of all fonts, and may even incorporate pictures of objects, animals, etc. into the character designs.
Thursday, February 4, 2010
Elements Of Design
Elements of design are physical building blocks used to create a design
Line-a mark or stroke long in proportion to its breadth,
made with a pen, pencil, tool, etc., on a surface
Shape, form-the quality of a distinct object
Texture-the visual and esp. tactuile quality of a surface
Color-the quality of an object or substance with respect to light reflected by the object
Shape/color
Texture
Line, Shape
Line
Shape
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